Department of Climate Change and Energy Efficiency: Shout Out for Climate Change

Shout Out for Climate Change targets advertising and communications students around Australia asking them to produce an ad and communications campaign to inspire action against climate change.

The campaign, an initiative of the Department of Climate Change and Energy Efficiency, was launched by Minister Penny Wong on May 17, 2010.

Willett Marketing developed the campaign which focuses on peer to peer communications and social media. It is hoped the campaign will stimulate widespread talk ability across multiple channels to develop better understanding of climate change issues and behavioural change.