MCC - National Sports Museum

Willett Marketing created the Cadbury Holiday Heroes, a program designed to leverage Cadbury’s partnership with the National Sports Museum, particularly during the school holiday periods. This program brings the joy of Cadbury to a space which combines holidays, sport and sporting heroes at the iconic MCG, adding a touch of magic to the audience experience.

Within this program, the Cadbury Hero Trail is an interactive experience that guides the audience through an abbreviated museum tour and is a fun way to learn more about Australia’s sporting heroes. It also offers participants the chance to win a range of prizes and to meet current sporting heroes.