SOLO LUCKY UNDIES: CAMPAIGN ACTIVATION

Solo, a major sponsor of the Australian soccer team, distributed ‘lucky undies' as part of a promotion at the May 24^th farewell match between the Socceroos and New Zealand.

Willett Marketing assisted with this successful marketing stunt which saw thousands of fans don the bright yellow underpants on their heads, over their jeans as wrist bands etc. 

We facilitated pre-game activities and half-time entertainment including the Solo 'Giant Lucky Undies' Race at half-time where pairs of contestants competed for glory and an exclusive team guesrnesy autographed by the legendary Harry Kewel.

Thousands of Solo products were also distributed to fans as they left the ground.