Solo Lucky Undies Campaign
As a major sponsor of the Australian soccer team, Solo distributed ‘lucky undies' at the May 24th farewell soccer match between the Socceroos and New Zealand at the MCG.
Willett Marketing assisted with activation of this successful marketing stunt which saw thousands of fans don the bright yellow underpants on their heads, over their jeans, used as wrist bands etc.
We facilitated the pre-game activities on the concourse and half-time entertainment including the ‘Giant Lucky Undies’ race where the contestants competed for glory and an exclusive guernsey signed by Harry Kewel.
Thousands of Solo products were also distributed to fans as they left the ground.