Speaking of celebration, is it really Summer in Melbourne if you don't attend Midsumma Festival?

Our seventh year at Midsumma Festival, we worked with our good friends at Dan Murphy’s to create an absolute extravaganza, filled with all the glitz, glamor, and good vibes you could ask for. Bringing the streets of St Kilda alive, Victoria's premier LGBTQIA+ cultural festival, Midsumma, is made by and for communities with shared experiences around diverse gender and sexuality.    

If you missed out on the action, don’t fret. Let us break it down for you: we transformed the strip into a performance of community pride meanwhile championing Dan Murphy's key message; better together. 

The finale: Over 7,400 marchers took to the streets of St Kilda, with 45,000 gorgeous humans lining the sidewalks and balconies along the way in support and solidarity. We engaged an iconic pairing of Sasha Starr and a high energy marching band to lead the Dan Murphy's team down Fitzroy Street, all engulfed by oceans of rainbow.