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When VicReturn came to us, the mission was clear: get Victorians behind the container deposit scheme and make recycling drink containers feel easy and rewarding.

Victoria's Container Deposit Scheme aims to transform recycling and divert 80% of waste from landfill by 2030. A bold goal that requires statewide behaviour change.

So instead of telling people what to do… it was time to make it fun. We worked our magic and created the Super Sorter, an interactive game showing how easy returning containers can be. Built to travel, it’s appeared at major events across Victoria, giving people a hands‑on (and surprisingly addictive) way to learn about eligible and ineligible containers. 

Next, our creative team set to work designing a mascot to bring the brand to life, and Can-Do was born. They quickly became the face (and the fun) of the scheme, delivering high‑fives, photo ops and plenty of charm at Lunar New Year celebrations, community festivals, Big Bash cricket, Moomba, the Royal Melbourne Show, and Melbourne and Werribee Zoos. Can-Do has become a crowd favourite, a recognisable feature at CDS Vic activations, and a powerful way to turn information into interaction.

To support the Zoos Victoria partnership, we created the CDS Vic Discovery Station, an interactive pop‑up packed with digital games and hands‑on activities designed for curious kids and families. Through movement, touch and play, visitors learned how the scheme helps to protect the planet (and the animals that call it home), turning environmental education into genuine fun.

The result? A scheme that didn’t just inform, it showed up. In communities. At major events. And in everyday habits across Victoria.