Bank of Melbourne
Cinema at the ‘G
communications and digital
Every summer we invite Melburnians on to the hallowed turf of the MCG for one of the most spectacular open-air cinema experiences in the world - Cinema at the ‘G! We welcome 2,000 patrons a night into the MCG in what is fast becoming a sell-out event.
Cinema at the ‘G is the hero celebration of Bank of Melbourne’s partnership with the iconic MCG. We create a unique open air cinema raising awareness and funds for Bank of Melbourne Foundation, which supports local charities and programs that deliver sustainable benefits to Victorian communities.
Attendees bring picnics and enjoy a unique evening on the turf, chatting with friends and snapping selfies to be displayed on the scoreboard, until the sun sets and the film begins with the iconic MCG siren, all while supporting a great cause.