communications and digital

Visa engaged us to bring Shop the Runway® to life for a second year at the Virgin Australia Melbourne Fashion Festival. Willett successfully positioned Visa as an innovative payment company, driving the future of commerce through a cashless retail hub. Willett helped promote mobile payments, Visa brand ambassadors and cross-border opportunities.

Shop the Runway®, presented by Visa was the second most attended activation across the VAMFF Plaza for 2019.


The charismatic and incredibly creative Flex Mami was Visa’s on-ground ambassador for the week, giving Visa a strong point of difference on-ground.

Some of our biggest achievements for this campaign was a 335% increase YOY in competition entries through Visa’s social channels, an enhanced Shop the Runway® presented by Visa online platform, personal monogramming on site by The Daily Edited, 90 mentions in the media of Shop the Runway® presented by Visa and a cross-border play with WeChat sensation Shenye Fachi (engaging over 22,000 people).


View more projects

asahi premium beverages

Estrella Damm Gastronomy Congress

bank of melbourne

Cinema at the ‘G

warrnambool cheese and butter factory

COON Cheese toastie truck