communications and digital
Visa engaged us to bring Shop the Runway® to life for a second year at the Virgin Australia Melbourne Fashion Festival. Willett successfully positioned Visa as an innovative payment company, driving the future of commerce through a cashless retail hub. Willett helped promote mobile payments, Visa brand ambassadors and cross-border opportunities.
Shop the Runway®, presented by Visa was the second most attended activation across the VAMFF Plaza for 2019.
The charismatic and incredibly creative Flex Mami was Visa’s on-ground ambassador for the week, giving Visa a strong point of difference on-ground.
Some of our biggest achievements for this campaign was a 335% increase YOY in competition entries through Visa’s social channels, an enhanced Shop the Runway® presented by Visa online platform, personal monogramming on site by The Daily Edited, 90 mentions in the media of Shop the Runway® presented by Visa and a cross-border play with WeChat sensation Shenye Fachi (engaging over 22,000 people).