Warrnambool cheese and butter factory
COON Cheese toastie truck
How to celebrate an iconic brand like COON Cheese and re-establish COON as Australia’s favourite everyday cheese? With delicious cheese toasties from a bespoke Toastie Truck, driven around the country in a year of community and sporting events, supporting the Australian Dolphins Swim Team with sales of every toasted sandwich!
Ensuring that the cheese toastie is synonymous with COON, we designed and built a bespoke COON Toastie Truck and travelled it around the nation from swimming carnivals to races, expos and even a ute muster. A dollar from each toastie was donated to the next generation of Australian swimmers and helped to support the Dolphins on their way to the Rio Olympic Games! (Where Australia won three gold medals… was the golden crunch of a perfectly crispy cheese toastie partly to thank?)
Across 51 event days and four states from the period April - October we sold 20,932 toasties, at events with a combined attendance of over 90,000.