Willett Creative Victoria Regional Centre for Culture

Creative Victoria

Regional Centre for Culture

 

services

creative
communications and digital

The Regional Centre for Culture 2018 (RCC 2018) is an initiative of Creative Victoria in partnership with the Dja Dja Wurrung Clans Aboriginal Corporation and four local government areas of central Victoria. We developed the brand identity for the inaugural year, supported with a year long marketing and communications plan revealing the moments of surprise and delight to be found in the rich programming of events, exhibitions and performances.

 
Willett Creative Victoria Regional Centre for Culture
 

We designed the RCC 2018’s identity to express the layered and multi-faceted experiences that the Regional Centre for Culture delivers for central Victoria. The multiple layers to be found in the program across many different people and communities are represented in the multiple layers of the organic circle, giving the logo an iconic visual appeal. The movement throughout the symbol evokes a sense of travelling and the lines are reminiscent of the gradient contours on a geographical map.

We created owned channels on Facebook, Instagram and Twitter and steadily built a large engaged audience across Victoria. We amplified our messaging alongside local channels - print, V/Line, posters, local government, and partner channels Broadsheet and The Design Files.

 
 
Willett Creative Victoria Regional Centre for Culture
Willett Creative Victoria Regional Centre for Culture
 
Willett Creative Victoria Regional Centre for Culture
 

View more projects

bank of melbourne

Melbourne Food and Wine Festival

visa

Visa Wellington on a Plate

Warrnambool Cheese and Butter factory

COON Cheese toastie truck