Rose Hip Skincare
What’s sweeter than a rose? Some Swisse Rose Hip!
We created an exciting space for people to interact with the brand and be immersed in all things Rose Hip for the Swisse Chinese New Year Campaign at Melbourne Central. The space was filled with flowers, rose scents and product with a team of beauty consultants to show visitors through the product range. This was paired with digital integration utilising Olympia Valance and Lisa Hamilton to broaden the message to our targeted audience.
We created a one on one consultations with beauty consultants, trialling the product first hand. Had an incredible photo moment on swings surrounded by an abundance of fresh flowers. Brilliant photography and the right selection of influencers gave us the opportunity to share the instillation with a broad audience, resulting in a high attendance rate.
The 4 day activation allowed our consultants to engage with over 1,000 consumers and give away samples. In addition, over 150 sales were made onsite.