BANK OF MELBOURNE
Bank of Melbourne took to the streets to showcase the people that make Victoria great with a highly successful tram campaign. In connection to the broader marketing campaign ‘For The Makers’ we designed and wrapped six trams that attained iconic status and traversed the city’s key tram routes for over a year.
As an Official Partner of Yarra Trams, Bank of Melbourne took the unique opportunity to put ‘Makers’ like chef Guy Grossi, outdoor advertisers Apparition Media, musicians, dancers, skateboarders and more, on their trams. We developed the creative concept for capturing these personalities and were responsible for the execution and photo shoot. What’s more Melbourne than a tram? A Bank of Melbourne tram!