Royal Adelaide Show



communications and digital

Animals, rides, treats and, of course, showbags are all synonymous with shows … And for the Royal Adelaide Show, so is BankSA!

Willett BankSA Adelaide Show

Over the past few years we’ve helped BankSA create brilliant moments and activations at this iconic event. From a coin press and royal encounters, to experiential showbags and customer acquisition - each year we look to build on attendee experiences, whilst treating BankSA customers like royalty for their loyalty.

In 2019, Willett created the Piggy Paint House, delivering all creative assets, styliing and layout to create a fun and colourful space for kids. We engaged a team of expert plaster facilitators to run the activation.

This activation was a very popular activity with over 3,500 people participating throughout the show, with over 3,700 pigs painted over the 10 day activation period. The fun, eye catching styling elements that were loved by kids and adults alike. .


View more projects

dan murphy’s

Great Australasian Beer SpecTAPular

Bank of melbourne

Yarra Trams

Warrnambool cheese and wine factory

COON Cheese toastie truck