We joined the Cadbury negotiating team to secure a sponsorship for London Olympics 2012, and activated Cadbury’s Olympic venue brand presence and internal volunteer programs in London.
Working with key Olympic Village architects, we designed and integrated our vending outlet plan within Olympic sites, ensuring a natural fit within the sites and extended presence opportunities. We developed purpose built Treat Stations, included a state-of-the-art carving machine designed to carve Olympic themed chocolate blocks. Furthermore, we managed the entire Olympics experience of volunteers from Mondelez’s global sites including accommodation, Olympics work schedule and entertainment, working with 1200 people over 21 days.
“I am incredibly proud of what we achieved as a Tier 2 sponsor. There is no doubt that the foundations of our success way back in 2008/9 were built on Willett experience, encouragement, enthusiasm and Aussie guile. Without doubt our execution was so fantastic because of what you did for us..."
-Norman Brodie, General Manager, Cadbury London 2012