Cadbury

Yowie Education Program

 

services

creative
communications

We were asked by Cadbury to develop an education kit and program to support the Cadbury Yowie concept. The concept was based on educating children about Australian native animals and the 6 major Australian environments and their state of vulnerability to climate and environmental decline. 

 
 

We developed curriculum materials that were aligned to national and state outcomes.  The free Kits were advertised to teachers who then requested the kits. 1,200 primary school kits were requested and distributed, covering 60% of schools across the country. 

The kits were complete with replicas of Australian animals, story books, environment posters, interactive exploration games, curriculum activities for years P-6. Competitions were held over a number of years asking children to send in stories, drawings and posters to engage in the learning. 

Yowie character suits attended public and education-based events nation-wide. Yowie Education partnered with Zoos in Victoria and New South Wales to develop activations and events at Taronga and Melbourne Zoo. 

 
 

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